The Produce Store

Homemade preserves, cakes, cafe delicacies, catering and more.

The Produce Store, easily found in the High Street, with its yellow umbrellas and large bi-fold windows, really is the heart of Mansfield.

Operating until the 1950s as a furniture auction room and later as the Mansfield Fruit Palace, the building today hosts a cafe and store that literally groans with regional produce, as well as a wine room featuring nearly 100 local wines.

Owners, Dean and Gillian Belle, took over The Produce Store in 2007 and furnished it with an eclectic mix of furniture and display shelves for delicious culinary goods, gifts, and added a variety of original, ever changing artwork for sale from talented local artists.

The aroma of good coffee rises to the rafters, as well as the smell of daily baked muffins, cakes and local artisan breads. The coffee is sourced from New World Coffee, has been listed in several coffee guides, and has a guarantee of quality drawing in discerning coffee consumers.

The chefs relish in the enthusiasm of locals’ bringing in fresh produce to the back door. “Being such a busy café means that everything turns over very quickly, so we can drop in lots of little specials on the blackboard using the latest seasonal produce” The menu hosts an array of delectable vegetarian and gluten-free options. The Produce Store also provides off-site catering from bush weddings and barn dinners to gourmet picnics.

The Produce Store is open 7 days a week from 8am – 5pm


68 High Street
Mansfield, VIC 3722
03 5779 1404
Social Media
Facebook: @TheProduceStore
Instagram: producestoremansfield
Find us at
Mansfield Producers Marketplace
Mansfield Producers Twilight Markets
Mansfield Regional Produce Store
Mansfield Farmers Markets Markets
Contact Person
Gillian Belle